Winner of six Clios, including Integrated Campaign, Digital/Mobile, Social Media and Social Good.
Many American girls play Little League baseball, but as they grow up, they’re pushed into other sports or left out entirely. Baseball For All was founded to keep these girls in the game.
The campaign spanned a full website redesign & functionality revamp, a new logo, social presence and outreach effort. The central piece was an anthem video created to spread awareness and drive to the new site, where players could find support and join a team.
In that video we reinvented the well-known baseball song, John Fogerty’s Centerfield. Played at practically every Major League Baseball game in the US for decades, Centerfield is an emotional touchpoint for millions of Americans. When we had young female baseball players speak the lyrics, it put an entirely new spin on a baseball standard.