Creative Director / Art Director
Creative Director / Art Director
Many people try to re-create the classic Honey Baked Ham at home, but it’s never as good as the real thing. This integrated campaign reminded people: if it’s not HoneyBaked, it’s not worth it.
First we targeted a broad audience with these spots on TV & social.
Then on Pinterest, we encouraged people who were searching for copycat HoneyBaked recipes to stick with the real deal.
Before people could watch their DIY HoneyBaked recipe, they saw these 6-second preroll ads from us.