Some people live and die by the stock ticker, their heart rate going up and down with the market. We wanted to show that this investing approach is costly – both to a portfolio and to one's wellbeing.
So the Life Ticker was created to show that investing with Vanguard is different. With Vanguard you can focus on the things that matter most to you, not the ups and downs of the market. The result is a more secure future and a more serene present.
The campaign featured all real Vanguard clients, with their Life Tickers showing what matters most to them. Visitors to the website could hear those same clients describe Vanguard's features in their own words, get investing facts, and create their own Life Ticker (over 8,000 people did).
Director: Chris Wilcha
Photographer: Charles Gullung