Creative Director / Art Director
Creative Director / Art Director
Some people live and die by the stock ticker, their heart rate going up and down with the market. We created the Life Ticker to show that investing with Vanguard is different: it allows you to be present in the moment, enjoying the here & now, knowing that your long-term investing plan is solid.
The campaign featured all real Vanguard clients, with their Life Tickers showing what matters most to them.
On the website, users could make their own Life Ticker (over 8,000 people did), get investing facts, or hear real clients describe Vanguard's features in their own words.
Developer: Scott Nash.
Influencers received these Life Ticker yoga straps.